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Marketing in Professional Services

Marketing in Professional Services

The role of Marketing and Business Development within Professional Services has changed over recent years and it now plays a more critical role in the evolution and development of the law firm than ever before.

An increasing number of firms and businesses have made the procurement of professional services a more formal process. This increased reliance on having to pitch for business has led to a significant increase in demand for qualified bid professionals at all levels who can directly influence the win ratio for these firms.

This has coincided with an increased focus on quality business development and client relationship management to try to influence that flow of new and renewed business. The focus for these areas is usually on a discipline - commercial property, litigation etc or sector experts - Real Estate or Financial Institutions.

As the purse strings start to loosen the efforts to court new business have come back into focus after a period of being over looked. This has led to not only more roles for specialist events professionals but also increased need for strong communicators and PR professionals.

The bottom line is that across the board we are seeing an increase in the numbers of positions within the Marketing and Business Development discipline and now is a great time to start considering your options, so get in touch today and see how we can best help you find the right role for your next career step.

For More Advice

If you need any further help or advice and / or you would like Hannah Scott to discuss the current market with you, please do not hesitate to contact her:

Call: 0845 241 5644


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